THE LIGHT SALON, SELFRIDGES LONDON

Services

Retail design

Production

Installation

About

Alter/d were commissioned to develop and fabricate The Light Salon's new retail counter and dedicated treatment room at Selfridges, London.

This project showcases Alterd's expertise in translating luxury brand aesthetics into high-performance retail environments, delivering both a serene client experience and a dynamic shop-floor presence.

THE LIGHT SALON - COUNTER AND TREATMENT ROOM

our approach

Our strategy for The Light Salon project focused on delivering two distinct yet harmonious spaces: a dynamic, efficient shop-floor presence and a serene, luxurious treatment room, all while ensuring brand consistency and durability.

1. Integrated Functionality and Aesthetics

We engineered the main counter to be a seamlessly integrated treatment and sales hub. This meant custom-building the unit to support LED treatments, while maintaining a clean, minimalist aesthetic demanded by the brand.

2. Durability in High Traffic

We prioritised materials that could withstand the demands of a high-volume, beauty retail environment—ensuring long-term performance without compromising the luxury feel.

3. Light as the Key Visual Element

For the Visual Merchandising (VM), we elevated the role of light from a functional element to the core of the product display, using bespoke illumination to highlight product innovation and draw customer attention.

Key Design Elements

The Shop Floor Counter

The custom counter was designed for seamless efficiency and high impact:

  • Integrated Treatment Zone: Includes direct integration of the LED lamp, a heated towel warmer, secure product storage, and a built-in bin—all hidden to maintain a consistently minimalist look.

  • Material Specification: Features a durable micro-topped counter surface encased in a robust powder-coated mild steel frame.

  • Signature Detailing: The side fins blend champagne gold aluminium edging with an off-white laminate, creating a sophisticated and impactful visual signature.

The Treatment Room

A bespoke space crafted as an oasis of calm and luxury:

  • Minimalist Luxury: A harmonious blend of refined materials and clean design, creating a serene client experience tucked away from the bustling shop floor.

Visual Merchandising (VM)

Bespoke light-focused elements designed to captivate:

  • Custom LED Mask Glorifiers: Feature a smooth, matte sprayed finish and a sophisticated lighting mechanism. Inside, a precisely 3D-printed Helix holder positions the LED strips, which are softened by an integrated light diffuser sheet, creating a dramatic, ambient halo effect.

  • Illuminated Product Tray: An engineered platform that casts its own light to illuminate key graphic elements and surrounding products, ensuring an instantly engaging and focused visual story.

A display counter with skincare products at The Light Salon in a retail store, featuring small white face-shaped lamps, a sign reading 'THE LIGHT SALON', and a modern, minimalist design.
Face masks with LED light therapy features, branded 'BOOST THE LIGHT SALON', placed on a white surface with a bright light source behind them.
Interior view of a small room with white cabinets, a white sink, and a framed advertisement for a boost product on the wall.
Interior view of a salon named 'The Light Salon' with a modern decor, a massage or facial chair, and a lighted sign on the wall.

 

Dental chair with attached dental light and equipment in a small treatment room with metallic vertical panel walls.
Display counter with skincare products and a sign that reads 'The Light Salon' in a retail store.
A white LED facial mask shaped like a human face, with cutouts for the eyes, nose, and mouth, displayed on a round white platform with a label reading 'BOOST LED MASK' and some additional description, connected to a power source.
Display of skincare products on a white counter at a salon or spa, with a white lamp or decoration in the background.

 

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