SPACE NK - SUMMER SOCIETY

our approach

was rooted in creating a fun, playful, and elegant retail experience that perfectly captured the essence of a quintessential British summer. We worked in close collaboration with the Space NK team, taking their campaign goals and brand values from concept to reality. From initial design sketches and 3D renders to the final material selection, we meticulously planned every detail. Our strategy focused on designing a modular system that was both eye-catching and highly efficient to produce and install. This ensured a premium look and feel across all 13 locations, regardless of their individual size or unique floor plan.

Key Design Elements

• Custom Carts and Parasols: We designed and produced a series of bespoke retail carts with integrated shelving and fabric parasols. These elements were not only functional for product display but also served as the primary visual anchors for the campaign. Their vibrant colours and clean design created a cohesive and instantly recognisable look for each pop-up, drawing customers in from a distance.

• Oversized Fridge and Ice Cream Plinths: To add an element of joy and surprise, we created an oversized fridge that served as a unique and unexpected display unit. Paired with a series of playful ice cream-inspired product plinths, these bespoke fixtures transformed the space into a fun, interactive environment. They became the perfect backdrop for photos, driving valuable user-generated content for the Summer Society campaign.

• Flexible and Scalable Design: A critical part of our design was ensuring the entire system was modular and scalable. All components were designed to be lightweight, easy to assemble, and transport, allowing for a quick and efficient installation and de-rig process. This strategic planning minimised disruption to the host retail locations while guaranteeing a consistent and premium brand experience at every site.